Accessibility Statement

At True Nature Meats, we are deeply committed to ensuring digital accessibility for all of our customers, including individuals with disabilities. We are continually improving the user experience for everyone and applying the relevant accessibility standards to guarantee an inclusive and seamless shopping experience.

---

Our Commitment

We believe that our premium pasture-raised and regenerative meats should be accessible to everyone. We strive to make our website, digital storefront, recipes, calculators, and customer account portal compliant with the Web Content Accessibility Guidelines (WCAG) 2.1 and 2.2 Level AA standards, as well as the Americans with Disabilities Act (ADA) and Section 508 requirements.

Measures to Support Accessibility

True Nature Meats takes the following measures across our digital presence to ensure accessibility:

• Keyboard Navigation: All critical user journeys—including browsing cuts, configuring customizable bundles, managing subscriptions, and completing checkout—are fully navigable via standard keyboard controls.
• Screen Reader Optimization: We use semantic HTML5 landmarks, structured heading hierarchies, and descriptive ARIA labels to ensure seamless compatibility with screen readers such as NVDA, JAWS, VoiceOver, and TalkBack.
• Visual Clarity & Contrast: Our design system enforces strict color contrast ratios (minimum 4.5:1 for normal text and 3:1 for large text and UI components) across light and dark surfaces.
• Alternative Text: Product photography, recipe imagery, and diagrams include concise, descriptive alternative text (alt text) for non-sighted users.
• Form & Interaction Accessibility: All interactive inputs, buttons, and form controls provide explicit labels, error notifications with clear remediation advice, and visible focus indicators.
• Motion Sensitivity: Our storefront respects system-level reduced motion preferences (prefers-reduced-motion) by disabling decorative animations and rapid transitions.
• Responsive Adaptability: Content reflows cleanly without loss of functionality or horizontal scrolling across mobile phones, tablets, desktops, and zoomed viewports up to 400%.

Conformance Status

The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA. The True Nature Meats digital storefront is conformant with WCAG 2.2 Level AA.

Ongoing Testing & Continuous Improvement

Digital accessibility is an ongoing effort. We regularly audit our website using automated scanning tools, manual keyboard testing, and assistive technology evaluations to identify and resolve any potential accessibility barriers promptly.

Third-Party Content

While we strive to ensure that all third-party integrations (such as payment gateways, review widgets, and shipping tracking tools) adhere to strict accessibility standards, some third-party elements may be outside our direct technical control. We actively work with our vendors to encourage full compliance and provide accessible alternatives.

Last Updated: August 2026